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Successful Transition to Market Economy: Necessary Conditions and Policy Requirements

A transition economy can be described as a state of the economy which is changing from a Government regulated/centrally planned economy to a free/open market economy. The process of transition essentially undergo economic liberalization, where prices of the commodity are set by market forces rather than a central planning organization as well as trade barriers … Continue reading

Neuromarketing: The Combination of Neuroscience and Marketing for Consumer Reserach

The collaboration between neuroscience and marketing may seem like the stuff of science fiction; however the study of the nervous system is beginning to be used by marketers to accurately measure what the consumer is feeling. In a manner inconceivable in the past, the practice allows marketing experts to understand how the brain responds to … Continue reading

Business Development Model of Canvas: The 9 Building Block Approach

The starting point for any good discussion, meeting, or workshop on business model innovation should be a shared understanding of what a business model actually is. We need a business model concept that everybody understands: one that facilitates description and discussion. We need to start from the same point and talk about the same thing. … Continue reading

Football World Cup 2014: Product Branding and Marketing Opportunities

If you have not been lucky enough to experience the real heat and excitement of the World Cup on Brazilian soil, you may at least be able to find out artificially how it feels to play football in high humidity and 32 degree temperatures and empathise with the teams. Considering the craze of the greatest … Continue reading