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Football World Cup 2014: Product Branding and Marketing Opportunities

If you have not been lucky enough to experience the real heat and excitement of the World Cup on Brazilian soil, you may at least be able to find out artificially how it feels to play football in high humidity and 32 degree temperatures and empathise with the teams. Considering the craze of the greatest show in earth, it offers huge opportunities for companies to promote their brands. 

In the field, teams playing to win and supporters are cheering on team success/wiping on team failure. Someone won and someone loss but one thing is sure that marketers are making this event a grand success to increase their revenue stream. The competition is fierce for this summer’s FIFA World Cup, and it’s not just on the football field. On social media, brands, sponsors, athletes and countries are all vying for gold in social buzz.

The infographics examines the marketing opportunity for this epic event. Get to know all the hot topics and trends, and learn how to achieve social stardom in a densely packed space. Take a look at how this global event is already heating up!

Marketing at World Cup 2014

Marketing at World Cup 2014

The below images (infographics) shows that how big the global stadium is. It present how much would the event cost, how many people are expected to watch the show and how many billions are to spent for marketing and branding. It BIGGER than the BIGS… isn’t it???

The Size of Global Marketing Opportunities

The Size of Global Marketing Opportunities

On this global event, the star players are twitting for their fans and followers. The following images shows how the big stars making this event a grand one. Have a look….

 

Social Shootout: Players Generating Buzz

Social Shootout: Players Generating Buzz

Social medias (e.g. Facebook, Twitters) offering the fans a global platform for making this event a grand festival all over. Let see how facebooks and other social networking channel engaged the audience for the event.

Engagement of Social Networks on the Event

Engagement of Social Networks on the Event

Among all Twitter remains the most prominent one for the event. The star players engaged their fans by twitting on match updates and others. Let see how big the twitter is….

Twitter Scoreboard on Football World Cup 2014

Twitter Scoreboard on Football World Cup 2014

Brands are trying hard to score the best on this grand event. The marketers are planning big to capitalize the opportunities of the global event. 

The Top Scoring Brand

The Top Scoring Brand

And its Shakira…………… once again. The big show with big event.

Shakira in WC 2014

Shakira in WC 2014

And Coca Cola……………….. Thanks for your time.

CocaCola in WC 2014

CocaCola in WC 2014

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About Md. Moulude Hossain

FinTech | AVP, Business Development KONA Software Lab Limited

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