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After you’ve written a major piece of content, do you know how to market it effectively? It’s vital that you do. Content marketing is crucial – and only getting more important – for SEO, developing your brand, generating leads and demonstrating thought leadership. For it to be effective, you need people to see your content. … Continue reading

2014 in review

The stats helper monkeys prepared a 2014 annual report for this blog. Here’s an excerpt: A New York City subway train holds 1,200 people. This blog was viewed about 4,300 times in 2014. If it were a NYC subway train, it would take about 4 trips to carry that many people. Click here to … Continue reading

The Way of Personal Branding [INFOGRAPHIC]

There is a first for everything. And I never saw a Personal Branding infographic before… Enjoy the ‘Way to Personal Branding’ Source:

10 Personal Branding Mistakes To Avoid On Twitter [Infographic]

We often hear people talk about personal branding, and how you can brand yourself in social media. That whole concept means a lot of different things to different people, but to me, it basically means behaving in social media like you would if you were at a networking mixer. In other words, if you were … Continue reading

How to improve personal branding? Get yourself ranked in Google!

So you want to be perceived as an expert, the one person people should turn to when they have a difficult question? You want to get more speaker opportunities; you want to sell your first eBook? Time to start with your personal branding campaign. It’s a no-brainer that you should blog, however don’t forget your … Continue reading

17 Steps to a Perfect Linkedin Profile [Infographic]

Would you like a perfect Linkedin profile? A well organized Linkedin profile is the requisite to promoting yourself on Linkedin, just like on any other social media. A profile which displays all your skills and expertise can help you stand out from the crowd and reach your target audience. So here’s a fantastic infographic from Maximize … Continue reading

How B2B Sales Has Changed (infographic)

Let’s start by grounding ourselves on why social selling matters. The team at Maximize Social Media put together the infographic below to summarize how B2B sales has changed vs. just a few years ago. In short, inbound marketing and social selling are replacing cold calling and in-person lead generation as the preferred method of opening B2B sales … Continue reading

The Differences Between Online, Offline Leads and How Each Impacts Lead Conversions

In today’s sales environment, leads typically come from two sources, online or offline — each comes with a very different makeup and convert based on differing tactics. Not surprisingly, the characteristics vastly differ based on how whether they were acquired online or off. No matter where the lead was acquired, the first hour is critical … Continue reading

Infographic: Why Relationships Matter in Modern Selling

Technology has changed the way we do business. It has changed the way we interact with our clients, partners, colleagues and employers. In a world where information is more readily available than every before, it’s obvious that the practice of sales has changed forever. If you’re a sales professional, you can relate to the ongoing … Continue reading

Inbound Marketing: The Strategic Move by Marketers on the online arena

Today, more and more marketers are firmly focused on the online arena, making the shift from outbound marketing to inbound marketing—a strategy that’s aimed at getting found by customers. MDG Advertising has developed the following infographic, which clearly shows why inbound marketing has gained such momentum, and why it’s become the “in” thing for many … Continue reading