The way that most corporations create revenue today is obsolete, if not dysfunctional. Global technological, cultural, and media changes have forever transformed the process of buying and selling, and have left B2B marketing and sales leaders struggling to keep up.
Revenue Performance Management, or RPM, is a strategy that shatters outdated practices for B2B marketing and sales and provides the blueprint for a far more effective revenue process for companies big and small.
Is your company maximizing revenue using RPM? Check out Marketo CEO Phil Fernandez’s brand new book Revenue Disruption for a detailed plan on how to transform your sales and marketing team into a state of the art revenue generating machine.