Since the dawn of civilization people have found ways to market their goods to potential buyers, and through intense competition modern marketing was born.
As technology has become more and more embedded in the lives of consumers, marketing has evolved at a rapid pace. From radio, to television, to the internet and smart phones, marketers have had to become more creative in order to reach their audience through the noise. Many still struggle with the constantly expanding network of engagement, but the introduction ofmarketing automation technology has provided a way for marketers to spread their word across an ever-increasing variety of channels.
Following the release of our Definitive Guide to Marketing Automation, this infographic provides a visual interpretation of the evolution of modern marketing. Learn how advances in radio, television, the internet, social media, and the arrival of marketing automation technology has paved the way for modern marketing as we know it today.