Are you a Right-Brain or a Left-Brain Marketer?
Psychologists and personality theorists have long believed there to be differences between the right and the left side of the brain. The right side of your brain is responsible for creativity, while the left side handles the details and implementation. The left side is analytical while the right side is artistic.
In B2B marketing, the type of thinker you are guides the campaigns you design. So what type of marketer are you?