As marketers feel the effects of a shifting digital demographic, breaking down the numbers highlights just how transformative the digital marketing media disruptions have become, as new channels wage an all-out war for our attention.
How can we leverage this endless stream of choice to our advantage and make smarter marketing choices?
With the shift to digital brand engagement, digital marketing media marketers have never before had the breadth of data available to target and reach the right customers or measure campaign performance down to the individual customer level, in near real-time.
The data we researched shows the impressive power of digital, and the change is only accelerating. Some of the key findings include in the infographic