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Digital Marketing

Making Sense of Marketing Attribution

58% of marketers believe that ‘a perfect attribution model is impossible’ – do you agree?

We surveyed more than 700 digital professionals across Europe and North America, in association with Econsultancy, to learn more about how they are tackling marketing attribution.

Take a look at some of the key findings, as well five steps to mastering marketing attribution, in this info­graphic brought to you by @AdobeMktgCloud:



About Md. Moulude Hossain

FinTech | AVP, Business Development KONA Software Lab Limited


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