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Online Marketing

The New Wave of Mobile Advertising

Mobile marketing is the new keyword for everyone associated with the marketing field. Mobile advertising is a subset of mobile marketing where companies advertise for their products and services through mobile and other wireless devices.

Reports suggest that while in 2007, $2.2 billion worth of advertising happened through mobile devices, the count rose to $8.9 billion by 2012. The mobile advertising revenue took a giant leap of 82.8% in 2012 with a subsequent rise in the mobile traffic by more than 10.5%.

Accessing internet through mobile devices is the major cause in such a hike in mobile advertising. 55% of Facebook users access the website through mobile devices while 60% of Twitter users claim to do the same. 1 out of every 10 mobile users acknowledged buying goods and services based on web ads, accessed through mobile devices.

There are various advantages of mobile advertising. Mobile advertisements are always accessible if only one carries a mobile device with himself. Besides it is cost effective, time saving and creates a sense of intimacy with potential customers.

To take advantage of mobile advertising, one needs to make his website design friendlier to mobile devices. Quite often, the webpage is not displayed properly on mobile. Hence one needs to focus on the designing of the webpage to make it more compatible for mobile devices.

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About Md. Moulude Hossain

FinTech | AVP, Business Development KONA Software Lab Limited

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