So you want to be perceived as an expert, the one person people should turn to when they have a difficult question? You want to get more speaker opportunities; you want to sell your first eBook? Time to start with your personal branding campaign. It’s a no-brainer that you should blog, however don’t forget your presence on social media.
Google ranks personal social profiles quite well, so make sure you are there for personal branding reasons. However, which network should you choose? Which is the most important one?
According to data summarized in the personal branding infographic of BrandYourself below, the major player is Linkedin. Not really surprising as it is currently the most important business and work related social network and community.