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Buyer Personas – 9 Steps to Profiling Buyer Personas

By: Peter Sandeen Courtesy: http://www.petersandeen.com/ What are buyer personas? Buyer personas are the individual and identifiable groups of people who buy your products. For example a stereo store has at least three important and very distinct buyer personas. Stereo store example: 1. Those looking for a better stereo system. They’re usually men and they generally don’t mind … Continue reading

Survey: 70% Of Marketers Plan To Boost Social Spending In 2015

Mobile marketing will also get more resources in 2015 according to a global survey by Salesforce Marketing Cloud. It’s here — the definitive marketing report of 2015. We surveyed more than 5,000 marketers globally to understand top priorities for the year across all digital channels. Inside this second annual report, 2015 State of Marketing, you get … Continue reading

The Super Powers of Lead Scoring

We’ve had this infographic in the works for a while, and we’re really excited about the illustration and the content. Thanks to the collaboration with our team at DK New Media, our marketing automation software sponsors at Right On Interactive (ROI), and the amazing talent of Ryan Howe at Henchmen Comic, we are happy to … Continue reading

B2B Marketing Framework: how to manage the complexity

We often discuss in this blog how B2B marketing is becoming more complex, and how to manage this complexity. Marketing is getting involved in many more areas that touch the customer along the buying process, multiplied by a dizzying variety of new tactics, online communications and engagement platforms. I have always liked frameworks to make … Continue reading

REVIEW OF DESHA – THE LEADER

Rating: 1.5/5 Stars (One and half stars) Star cast: Shipan Mit (as Desha), Mahiya Mahi, Tariq Anam Khan, Manjurul Karim, Tiger Robi, Shimul Khan Story and Direction: Saikat Nasir Screenplay: Abdullah Zahir Babu Editing: Tawhid Hossain Chowdhury Cinematography: Sahil Rony and Saiful Shaheen Production and Distribution: Jaaz Multimedia Pluses: Concept, fresh story, Action, Tariq Anam Khan. Minuses: Screenplay, Cinematography, Background Score, Loop fall … Continue reading

The Architecture of B2B Brand

The branding strategy at once time were seems to be concentrated only on consumer markets. These B2C industries were the standard by which all other commercial entities measured their branding strategy. But the exponential growth of B2B business all over the globe initiates the development of corporate branding strategies fro B2B companies. Today’s complex marketplace, … Continue reading

Effect of Psychological Factors on Facebook (Virtual Relationship)

Overview of Facebook/Virtual Relationship: Facebook is one of the most popular networks for socializing available to the public, there are very few individuals if any who have not heard of this website. Currently, Facebook has more than 64 million users that are active on their site and the site is not limited to the United … Continue reading

Ten Scientific Reasons Why You’re Feeling Depressed

By Melanie Greenberg, Ph.D. in The Mindful Self-Express Courtesy: psychologytoday.com Are you waking up just feeling “blah”?  Like you don’t want to do anything except lie like a couch potato and watch TV, and even that is unsatisfying?  You not only feel low energy, but kind of miserable.  Perhaps you’re mad at yourself for not getting … Continue reading

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