Research by Bell Pottinger reveals the 15 top digital trends that are set to change the way brands communicate in 2015.
The analysis, undertaken by Bell Pottinger Digital, the group’s digital consultancy, captures the most talked about trends online in 2014 and ranks them in order of percentage increase throughout the year.
All 15 trends are shown in an infographic designed by Bell Pottinger.
The top five digital trends include:
5. Storytelling (145% increase): visual blog posts drive 180% more engagement
James Thomlinson, Partner and Managing Director of Bell Pottinger Digital, says: “While technology will be one of the biggest drivers of marketing change in the New Year, the key focus for brands will be on delivering truly integrated strategies.
“Every year new hardware and software appears, but the most successful brands in 2015 will be those that harness new technology to deliver a single experience to consumers wherever they are in their journey.