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Marketing techniques for eCommerce (III). Personalized analytics and dashboards

Today we will be looking at dashboards. A suitable dashboard should bring together the information that enables the people to whom it is aimed to quickly reach conclusions about trends in the company data. To do so, analysts must have a precise idea of which data are required and how to obtain them. Use of … Continue reading

eCommerce trends: Men vs. Women (infographic)

Nextopia have designed an infogrpahic showing the differences between men and women when they go shopping, I mean, their habits. We know that both are different in many facts of life, but also, each one has it’s own behaviour in shopping, they don’t pay attention to the same marketing promotions; even the colors of an … Continue reading