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লিওনেল মেসিঃ এক অসমাপ্ত রূপকথার পরাজিত মহানায়ক!

এখনকার ফুটবল-প্রেমীদের মধ্যে ব্রাজিল সমর্থক যাদেরকে আমার কাছে বিজ্ঞ (আমি বিজ্ঞ কথাটা পজিটিভ অর্থে ব্যবহার করছি) মনে হয় তারা আসলে সবাই ১৯৯৪ বিশ্বকাপে ব্রাজিল-এর খেলা দেখে ব্রাজিল সমর্থক । সেই বিশ্বকাপের খেলা সরাসরি দেখার সৌভাগ্য আমার হয়নি, তবে এখন রেকর্ডেড খেলা দেখে অবাক লাগে যে এত নান্দনিক ফুটবল কিভাবে খেলে মানুষ । যাই হোক, আমি … Continue reading

Breaking Down the Elements of a Brand: An Insight Look

Before we get into building your brand, there’s a bit of background we need to get out of the way. Asking the question “What is a brand?” may seem like a silly question but most people don’t fully know or understand exactly what a brand is. I would argue that most marketers don’t even know. … Continue reading

Pipeline Marketing: Ditching Lead Generation and Goals for Revenue (Part 1)

Pipeline marketing is a term that many in the marketing industry, even those heavily engaged in digital marketing, are not entirely familiar with. It may go by other names; math marketing or revenue marketing, for instance, but the idea is the same: using data strategically to critically evaluate the effectiveness of online marketing efforts. Marketers … Continue reading

Types of Online Shoppers and How to Get Them to Buy

You’ve built and launched your e-commerce site. You’ve set your target market. You’ve got everything in place. What’s next? You need to understand the psychology of your customers—how your market thinks and behaves. Delving deeper into the impact of psychology on consumer behavior can help boost your e-commerce sales. No two shoppers are exactly the … Continue reading

Experiential Marketing: Driving More Brand Engagement with Consumers

We always remember the way people or things make us feel and by evoking feelings of happiness, relaxation, excitement or anything else, brands can reinforce their message in a way that will last in the minds of their audience. The marketing fraternity has witnessed a number of marketing trends in recent periods, from brand publishing … Continue reading