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Impulse Purchase in E-commerce: Applying Real World Principles Online

Impulse buying can be described as a spur of the moment or unplanned decision to buy, made just before a purchase. Researcher suggest that emotions and feelings play a huge role in purchasing, triggered by seeing the product or upon exposure to a well crafted promotional message. Such purchases ranges from small (food items, clothing, … Continue reading

The Future of Ecommerce: Evolution Trends That Are Changing Online Shopping

In recent years, the Ecommerce revolution has transformed shopping to the point where someone can find a great deal without even getting dressed. Although the amount of time and money we spend online grows every year, the Ecommerce experience has changed very little since its inception. In the beginning, Ecommerce was touted as a “Jetsons-esque” … Continue reading

The Evolution of Social Commerce: Types, Trends and Future

Social commerce is a form of commerce mediated by social media and is converging both online and offline environments. In social commerce, people do commerce or intentionally explore commerce opportunities by participating and/or engaging in a collaborative online environment. As a relatively new phenomenon, social commerce has evolved quickly in practice, yet has gained little … Continue reading