This category contains 4 posts

Breaking Down the Elements of a Brand: An Insight Look

Before we get into building your brand, there’s a bit of background we need to get out of the way. Asking the question “What is a brand?” may seem like a silly question but most people don’t fully know or understand exactly what a brand is. I would argue that most marketers don’t even know. … Continue reading

Types of Online Shoppers and How to Get Them to Buy

You’ve built and launched your e-commerce site. You’ve set your target market. You’ve got everything in place. What’s next? You need to understand the psychology of your customers—how your market thinks and behaves. Delving deeper into the impact of psychology on consumer behavior can help boost your e-commerce sales. No two shoppers are exactly the … Continue reading

B2B Marketing Framework: how to manage the complexity

We often discuss in this blog how B2B marketing is becoming more complex, and how to manage this complexity. Marketing is getting involved in many more areas that touch the customer along the buying process, multiplied by a dizzying variety of new tactics, online communications and engagement platforms. I have always liked frameworks to make … Continue reading

The Architecture of B2B Brand

The branding strategy at once time were seems to be concentrated only on consumer markets. These B2C industries were the standard by which all other commercial entities measured their branding strategy. But the exponential growth of B2B business all over the globe initiates the development of corporate branding strategies fro B2B companies. Today’s complex marketplace, … Continue reading