Content Marketing

This category contains 9 posts

Impulse Purchase in E-commerce: Applying Real World Principles Online

Impulse buying can be described as a spur of the moment or unplanned decision to buy, made just before a purchase. Researcher suggest that emotions and feelings play a huge role in purchasing, triggered by seeing the product or upon exposure to a well crafted promotional message. Such purchases ranges from small (food items, clothing, … Continue reading

15 digital trends for 2015

Research by Bell Pottinger reveals the 15 top digital trends that are set to change the way brands communicate in 2015. The analysis, undertaken by Bell Pottinger Digital, the group’s digital consultancy, captures the most talked about trends online in 2014 and ranks them in order of percentage increase throughout the year. All 15 trends … Continue reading


After you’ve written a major piece of content, do you know how to market it effectively? It’s vital that you do. Content marketing is crucial – and only getting more important – for SEO, developing your brand, generating leads and demonstrating thought leadership. For it to be effective, you need people to see your content. … Continue reading

The Differences Between Online, Offline Leads and How Each Impacts Lead Conversions

In today’s sales environment, leads typically come from two sources, online or offline — each comes with a very different makeup and convert based on differing tactics. Not surprisingly, the characteristics vastly differ based on how whether they were acquired online or off. No matter where the lead was acquired, the first hour is critical … Continue reading

Inbound Marketing: The Strategic Move by Marketers on the online arena

Today, more and more marketers are firmly focused on the online arena, making the shift from outbound marketing to inbound marketing—a strategy that’s aimed at getting found by customers. MDG Advertising has developed the following infographic, which clearly shows why inbound marketing has gained such momentum, and why it’s become the “in” thing for many … Continue reading

Marketers Feel Social Media Generates More Business Exposure (Infographic)

The team at Wishpond have created an insightful Infographic based on research from over 3,000 marketers, conducted by Social Media Examiner. There’s some fascinating stats within that highlight good and bad uses of Social Media and the real results marketers have seen. Some of the key trends highlighted include: 89% of marketers felt Social Media generated more … Continue reading

20 Stunning Social Media Statistics (Infographic)

There is a time sink and it’s not television! Those of us who are connected to the internet and that is 2 billion of us, have been distracted by social multi-media publishing machines that are pumping out staggering amounts of content with enticing high definition images and videos! You cannot escape their allure as they … Continue reading

Social Media Facts and Statistics in 2014

There was a tipping point last year that has major implications for business and brands. It will impact publishing and marketing strategies and tactics in the future. One of the worlds biggest music stars ignored the traditional mass media product launching process. She bypassed the “normal” mass media release of a radio campaign, multiple TV appearances and retail … Continue reading

Content Marketing: The Present of Future Marketing

The traditional marketing techniques are becoming less attractive to the customers. Whether it is B2B or B2C business concern customers have started to skip television advertising, often ignore magazine advertising, and gradually have become adapted with online marketing surface to get information about products or services without a care for banners or buttons. Content marketing is becoming … Continue reading