Digital Marketing

This category contains 7 posts

The Evolution of Social Commerce: Types, Trends and Future

Social commerce is a form of commerce mediated by social media and is converging both online and offline environments. In social commerce, people do commerce or intentionally explore commerce opportunities by participating and/or engaging in a collaborative online environment. As a relatively new phenomenon, social commerce has evolved quickly in practice, yet has gained little … Continue reading

Top Digital Marketing Trends That Will Dominate In 2015

By Manoj Tiwari Courtesy: With new financial year already upon us, businesses across the globe are busy revamping their current digital strategy for enhanced ROI while some of the world’s biggest brands move forward to reorganise their digital integration plans in 2015. This blog peeps into the major online marketing predictions based on true facts … Continue reading

Survey: 70% Of Marketers Plan To Boost Social Spending In 2015

Mobile marketing will also get more resources in 2015 according to a global survey by Salesforce Marketing Cloud. It’s here — the definitive marketing report of 2015. We surveyed more than 5,000 marketers globally to understand top priorities for the year across all digital channels. Inside this second annual report, 2015 State of Marketing, you get … Continue reading


Continuing………. 11: Paid Media Becomes Necessary In 2014, we witnessed several changes in the way businesses are forced to approach Facebook marketing—first with the drop in organic reach, then the death of the like-gate and now the announcement of how Facebook plans to reduce the amount of promotional content coming from brands in the news feed. … Continue reading

28 Social Media Marketing Predictions for 2015 From the Pros (Part-1)

By Cindy King Courtesy: Are you wondering what 2015 might look like for social media marketing? If the changes in 2014 are an indicator, there will be a lot more changes in 2015. To get a grip on what the near future may look like, we tapped the knowledge of 28 social media pros. Here’s … Continue reading

15 digital trends for 2015

Research by Bell Pottinger reveals the 15 top digital trends that are set to change the way brands communicate in 2015. The analysis, undertaken by Bell Pottinger Digital, the group’s digital consultancy, captures the most talked about trends online in 2014 and ranks them in order of percentage increase throughout the year. All 15 trends … Continue reading

Making Sense of Marketing Attribution

58% of marketers believe that ‘a perfect attribution model is impossible’ – do you agree? We surveyed more than 700 digital professionals across Europe and North America, in association with Econsultancy, to learn more about how they are tackling marketing attribution. Take a look at some of the key findings, as well five steps to … Continue reading