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Market Segmentation

This category contains 3 posts

Types of Online Shoppers and How to Get Them to Buy

You’ve built and launched your e-commerce site. You’ve set your target market. You’ve got everything in place. What’s next? You need to understand the psychology of your customers—how your market thinks and behaves. Delving deeper into the impact of psychology on consumer behavior can help boost your e-commerce sales. No two shoppers are exactly the … Continue reading

Market Segmentation in B2B Markets

Written by Paul Hague and Matthew Harrison Satisfying people’s needs and making a profit along the way is the purpose of marketing. However, people’s needs differ and therefore satisfying them may require different approaches. Identifying needs and recognising differences between groups of customers is at the heart of marketing. What Is Marketing If It Is … Continue reading

Business-to-Business Segmentation: An Overview

This article provides pointers for effective Business-to-Business segmentation research. Companies can position clients in their marketing strategy using the Lifetime Customer Value metric. Business-to-Business segmentation rarely receives the attention that its cousin discipline, customer segmentation, receives. We at SIS International Market Research have compiled a few considerations for B2B segmentation. This is not an exhaustive … Continue reading