Online Marketing

This category contains 11 posts

Impulse Purchase in E-commerce: Applying Real World Principles Online

Impulse buying can be described as a spur of the moment or unplanned decision to buy, made just before a purchase. Researcher suggest that emotions and feelings play a huge role in purchasing, triggered by seeing the product or upon exposure to a well crafted promotional message. Such purchases ranges from small (food items, clothing, … Continue reading

The Evolution of Social Commerce: Types, Trends and Future

Social commerce is a form of commerce mediated by social media and is converging both online and offline environments. In social commerce, people do commerce or intentionally explore commerce opportunities by participating and/or engaging in a collaborative online environment. As a relatively new phenomenon, social commerce has evolved quickly in practice, yet has gained little … Continue reading

Pipeline Marketing: Ditching Lead Generation and Goals for Revenue (Part 1)

Pipeline marketing is a term that many in the marketing industry, even those heavily engaged in digital marketing, are not entirely familiar with. It may go by other names; math marketing or revenue marketing, for instance, but the idea is the same: using data strategically to critically evaluate the effectiveness of online marketing efforts. Marketers … Continue reading

Experiential Marketing: Driving More Brand Engagement with Consumers

We always remember the way people or things make us feel and by evoking feelings of happiness, relaxation, excitement or anything else, brands can reinforce their message in a way that will last in the minds of their audience. The marketing fraternity has witnessed a number of marketing trends in recent periods, from brand publishing … Continue reading

Top Digital Marketing Trends That Will Dominate In 2015

By Manoj Tiwari Courtesy: With new financial year already upon us, businesses across the globe are busy revamping their current digital strategy for enhanced ROI while some of the world’s biggest brands move forward to reorganise their digital integration plans in 2015. This blog peeps into the major online marketing predictions based on true facts … Continue reading

The Differences Between Online, Offline Leads and How Each Impacts Lead Conversions

In today’s sales environment, leads typically come from two sources, online or offline — each comes with a very different makeup and convert based on differing tactics. Not surprisingly, the characteristics vastly differ based on how whether they were acquired online or off. No matter where the lead was acquired, the first hour is critical … Continue reading

Inbound Marketing: The Strategic Move by Marketers on the online arena

Today, more and more marketers are firmly focused on the online arena, making the shift from outbound marketing to inbound marketing—a strategy that’s aimed at getting found by customers. MDG Advertising has developed the following infographic, which clearly shows why inbound marketing has gained such momentum, and why it’s become the “in” thing for many … Continue reading

TripAdvisor study: Wifi, deals and price influence travel decisions, Asia leads in mobile

While mobile seems to appear as a key channel in travel industry, it still hasn’t made its mark when it comes to actual bookings, reveals a TripAdvisor study. Ipsos, a global research firm, conducted a survey (on behalf of TripAdvisor) among TripAdvisor users, hoteliers, and other user profiles to understand the regional and global travel … Continue reading

Marketers Feel Social Media Generates More Business Exposure (Infographic)

The team at Wishpond have created an insightful Infographic based on research from over 3,000 marketers, conducted by Social Media Examiner. There’s some fascinating stats within that highlight good and bad uses of Social Media and the real results marketers have seen. Some of the key trends highlighted include: 89% of marketers felt Social Media generated more … Continue reading

Digital Marketing Media & Reaching the Right Customers

As marketers feel the effects of a shifting digital demographic, breaking down the numbers highlights just how transformative the digital marketing media disruptions have become, as new channels wage an all-out war for our attention. How can we leverage  this endless stream of choice to our advantage and make smarter marketing choices? With the shift to digital brand … Continue reading