Social Media

This category contains 13 posts

Impulse Purchase in E-commerce: Applying Real World Principles Online

Impulse buying can be described as a spur of the moment or unplanned decision to buy, made just before a purchase. Researcher suggest that emotions and feelings play a huge role in purchasing, triggered by seeing the product or upon exposure to a well crafted promotional message. Such purchases ranges from small (food items, clothing, … Continue reading

The Evolution of Social Commerce: Types, Trends and Future

Social commerce is a form of commerce mediated by social media and is converging both online and offline environments. In social commerce, people do commerce or intentionally explore commerce opportunities by participating and/or engaging in a collaborative online environment. As a relatively new phenomenon, social commerce has evolved quickly in practice, yet has gained little … Continue reading

Following your Company Page in LinkedIn: What does it Means?

Over the past decade, LinkedIn has become an essential personal branding tool. The virtual professional network has morphed from an online resume and networking site to a comprehensive personal branding resource. LinkedIn profile is not only beneficial for employees but also it adds certain value to the company branding. In the present era of knowledge … Continue reading

Microsoft Acquiring LinkedIn: A Huge Move into Enterprise Social Media

World’s Leading Professional Cloud is adding World’s Leading Professional Network to its portfolio in unprecedented deal size. Yes, Microsoft makes a big move into enterprise social media by acquiring LinkedIn in a for $26.2 billion As per news suggest Microsoft has announced that it is acquiring LinkedIn, the social network for professionals with some 433 … Continue reading

Survey: 70% Of Marketers Plan To Boost Social Spending In 2015

Mobile marketing will also get more resources in 2015 according to a global survey by Salesforce Marketing Cloud. It’s here — the definitive marketing report of 2015. We surveyed more than 5,000 marketers globally to understand top priorities for the year across all digital channels. Inside this second annual report, 2015 State of Marketing, you get … Continue reading

Effect of Psychological Factors on Facebook (Virtual Relationship)

Overview of Facebook/Virtual Relationship: Facebook is one of the most popular networks for socializing available to the public, there are very few individuals if any who have not heard of this website. Currently, Facebook has more than 64 million users that are active on their site and the site is not limited to the United … Continue reading


Continuing………. 21: Paid Media Becomes the Norm Paid media isn’t going away. In fact, budgeting for paid media will be more important than ever, as it will be more integrated with earned and owned media. This year, we saw social media platforms like Pinterest and Instagram introduce ads to a number of businesses as they … Continue reading


Continuing………. 11: Paid Media Becomes Necessary In 2014, we witnessed several changes in the way businesses are forced to approach Facebook marketing—first with the drop in organic reach, then the death of the like-gate and now the announcement of how Facebook plans to reduce the amount of promotional content coming from brands in the news feed. … Continue reading

17 Steps to a Perfect Linkedin Profile [Infographic]

Would you like a perfect Linkedin profile? A well organized Linkedin profile is the requisite to promoting yourself on Linkedin, just like on any other social media. A profile which displays all your skills and expertise can help you stand out from the crowd and reach your target audience. So here’s a fantastic infographic from Maximize … Continue reading

Infographic: Why Relationships Matter in Modern Selling

Technology has changed the way we do business. It has changed the way we interact with our clients, partners, colleagues and employers. In a world where information is more readily available than every before, it’s obvious that the practice of sales has changed forever. If you’re a sales professional, you can relate to the ongoing … Continue reading