Research and Publications
A Framework for eCommerce Marketing in Bangladesh: A Case of ojonika.com – অঁজনিকা
IST Journal on Business and Technology | ISSN: 2070-4135
Vol. 1, No. 1 | December 2015
Institute of Science and Technology (IST), Dhaka
To Access/Read the Full Paper: Click Here

Pattern and Determinants of Export Diversification in Bangladesh: An Empirical Assessment
D.U. Journal of Marketing | ISSN: 1996-3319
Vol. No. 15 | November 2014 
Department of Marketing, Dhaka University
To Access/Read the Full Paper: Click Here

Content Marketing: Strategy and Implications for Higher Educational Institutions in Bangladesh
IST Journal on Business and Technology | ISSN: 2070-4135
Volume: 6, Number: 1 | December 2013 
Institute of Science and Technology (IST), Dhaka
To Access/Read the Full Paper: Click Here

Determining the Growth Pattern of Securities Market in Bangladesh: A Case of Dhaka Stock Exchange Limited
The Business Review | ISSN: 1996-3637
Volume: 2, Number: 1 & 2 | June 2013 
School of Business, Uttara University
To Access/Read the Full Paper: Click Here

Extended GAPs Model to Assess the Quality of Education for Higher Educational Institutions in Bangladesh
Journal of Business Studies | ISSN: 1682-2498
Volume XXXIV, No. 1 | April 2013 
Department of Business Studies, Dhaka University
To Access/Read the Full Paper: Click Here

Hidden Brightness of a Dark River : The Problem and Prospect of Bangladesh Film Industry
COSMOS International Journal | ISSN: 2249-6408
Volume I, Issue I | January 2013 
M.E.C Society, Pune, India
To Access/Read the Full Paper: Click Here

Marketing Strategy for Higher Educational Institutions: An Integrated Service Marketing Communication (ISMC) Perspective
DU Journal of Marketing | ISSN: 1996-3319
Vol and Number 14 | June 2011 
Department of Marketing, Dhaka University
To Access/Read the Full Paper: Click Here

Dilemma and Future of Poultry Industry in Bangladesh : An Analysis
Vision international Journal | ISSN: 2231-3311
Volume II, Number 1 | June 2012 
IMT, Faridabad, India
To Access/Read the Full Paper: Click Here

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